Sasmor Consulting provides management consulting for the media industries. We provide services to content providers and the digital technology vendors who serve the content industries. Areas we cover include:

• Business architecture and processes
• Information architecture
• Online product development
• Content management
• Content development processes
• Standards education and implementation
• Business rights management
• Subscription management strategy and systems
• Taxonomies for products and product identifiers

Our goal is to help you grow your business by using modern technologies and methods to improve your products, product development processes, and business processes.

Background

Evelyn Sasmor has over 20 years of experience in all areas of educational, scientific, technical, and medical publishing, covering all functional areas from editorial to back office. She has held executive positions at global publishing houses, including heading a journals company; senior operational responsibilities for a professional publisher; and developing e-business strategies, content platforms, and digital asset management solutions for a major educational publisher. Most recently, she has focused on e-business, online product development, and digital content issues and enabling technologies. Notable projects include the Internet services, Harrison's Online, which is based on the world's leading medical textbook, Harrison's Principles of Internal Medicine, and AccessScience, which is based on McGraw-Hill's Encyclopedia of Science & Technology.

Evelyn has worked extensively on standards that enable the publishing and media industries. She is one of the creators of the DOI (digital object identifier) and of the ONIX (ONline Information eXchange) standard. Evelyn chaired the Association of American Publishers (AAP) Enabling Technologies Committee and the U.S. ONIX Committee.